AppROI = A-rank Pathway to Propel your Return on Investment
We will be your mapmaker and wayfinder - we shape your vision, guide your steps, and lift you up to a new height. We bring insight, expertise, and creativity to your quest to engage customers and achieve compounding returns.
We take your ROI to the next level through Growth Marketing. Our recipe for success combines product-market fit approach with evidence-based decision and agile marketing operation.
Product-market Fit Approach
(over company-centric or consumer-centric one)
Traditional marketing formulas tend to focus entirely on either the customers' or the company's point of view. But why do you have to choose between black and white when the whole color wheel exists? We believe that a successful brand is one that fills in the blanks between customer demands and product offerings. By creating values that can satisfy the customers and turn them into advocates, we promote a self-sustaining, self-expanding market for your products.
Agile Marketing Operation
(over annual planning)
In today's marketing era, where change is the only constant, our technique has to adapt accordingly. At AppROI, we eschew hierarchies for free-flowing collaboration, orthodoxy for experimentation, and lengthy projects for short, productive sprints. During and after every sprint, we take into account the situational changes and learnings of yesterday to refine our execution.
(over assumption-based one)
Evidence-based marketing is more than just telling a good story. We plan our operations not with subjective assumptions and opinions but with extensive data, especially data that are directly connected to business performance and customer satisfaction.